Reddit asoschisi Stiv Xaffman tomonidan e'lon qilingan postda aytilishicha, sayt asta-sekin "login talab qiladigan xizmat"ga aylanadi va hisobga ega bo'lmagan foydalanuvchilarga cheklangan kirish taqdim etadi.
So'nggi 20 yil davomida muhokama platformasi foydalanuvchilarga deyarli barcha kontentni login qilmasdan ko'rishga ruxsat bergan, ammo Xaffmanning so'zlariga ko'ra, Reddit endi shunday darajaga yetdiki, bu endi barqaror emas.
Ushbu yaqinlashib kelayotgan o'zgarishning ikkita asosiy sababi — foydalanuvchilarga ko'proq shaxsiylashtirish taklif etish zarurati va kontent skraperlari muammosining kuchayishi.
Buni hal qilish uchun yaqin oylarda AQShdan tashqaridagi tanlangan bozorlarda yangi pilot sinov boshlanadi, bu esa foydalanuvchilarga saytning to'liq kontentiga kirish uchun login qilishni talab qiladi.
Biroq qaysi kontent cheklanishi, qaysi davlatlar birinchi bo'lib ta'sirlanishi va joriy etish muddatlari hozircha aniqlanmagan.
Xaffman aytishicha, ular hozircha asosiy sahifani barchaga ochiq saqlash muhim deb hisoblashadi va qidiruv natijalari yoki boshqa tashqi manbalardan kelgan odamlarga URL ko'rsatgan sahifani kamida ko'rishga ruxsat berishadi.
Foydalanuvchilar login qilingan holda, Reddit upvotlardan ko'proq ma'lumot to'plashni kutmoqda, bu esa foydalanuvchilarga tegishli kontentni topish, jamoalarga qo'shilish va muhokamalarda ishtirok etishga yordam beradi.
"Bizning maqsadimiz — sizga eng tegishli narsani topishda yordam berish va Redditni reddit qiladigan jamoa, aloqa va mansublikni rivojlantirish," deb tushuntirdi Xaffman.
"Bu o'zgarish shuni amalga oshiradi, sizga eng tegishli narsani yuzaga chiqaradi va sizni tezda xohlagan joyingizga — sevimli subredditingiz, o'ynashni xohlagan o'yiningiz yoki qidirayotgan mavzuingizga yetkazadi."
Ko'proq login qilingan foydalanuvchilar Redditga har bir a'zoga tegishliroq reklamalarni taqdim etish imkonini ham beradi, bu esa platformaning daromad oqimini qo'llab-quvvatlaydi.
Ushbu o'zgarish hal qilishni maqsad qilgan katta muammolardan biri — kontent skrapingi.
Reddit aytishicha, ruxsatsiz ma'lumotlarga kirishning aksariyati login qilinmagan sahifalar orqali sodir bo'ladi, shuning uchun kirishni cheklash bu yo'nalishda yordam beradi. Ma'lumotlarga kirishni xohlagan AI platformalari va qidiruv tizimlari uchun Reddit uni tijorat shartnomalari asosida litsenziyalashni davom ettiradi.
Maxfiylik haqida xavotir olganlar uchun Xaffman aytishicha, ular foydalanuvchilardan haqiqiy ismlarini yoki shaxsni tasdiqlovchi hujjatlarni taqdim etishni talab qilmaydi. Platformada maxfiylikni yanada mustahkamlash uchun Reddit ilovasida faqat o'qish rejimida inkognito rejimini ham qayta chiqaradi.
Foydalanuvchilar shaxsiylashtirilgan reklamalardan voz kechish imkoniyatiga ham ega bo'ladilar, bu esa ehtimol ba'zi ichki kuzatuv va profil yaratishni o'chirib qo'yadi.
Hujumchilar haqiqiy hisob ma'lumotlariga ega bo'lgach, ularning harakatlarining faqat 37 foizi bloklanadi
Umumiy oldini olish ballari dastlabki kirishdan keyin nima sodir bo'lishini yashirishi mumkin. Hujumchilar haqiqiy hisob ma'lumotlaridan foydalanayotganda, oldini olish keskin pasayadi.
Blue Report 2026 mijozlar ishlab chiqarish muhitlarida o'tkazilgan 338 million simulyatsiya bo'yicha texnika-texnika himoyalarni o'lchaydi.
Hisobotni oling
Reddit announced in a post by co-founder Steve Huffman that the site will gradually become a "logged-in service," offering limited access to visitors without accounts.
For the past 20 years, the discussion platform has let users browse almost all its content without logging in, but according to Huffman, Reddit has now grown to a size where this is no longer sustainable.
The two main points for this upcoming change are the need to offer users more personalization and to address the increasing problem of content scrapers.
To tackle this, a new pilot test will begin in selected markets outside the United States in the coming months, requiring users to log in to access the site's full content.
However, what content will be restricted, what countries will be impacted first, and rollout timelines have not been determined at this time.
Huffman said they currently believe it’s important to keep the front page accessible to all, and allow people arriving from search results or other external sources to see at least the page the URL points to.
With users logged in, Reddit expects to gather more data from upvotes to help users find relevant content, join communities, and participate in discussions.
"Our goal is to help you find what’s most relevant to you and drive the community, connection and belonging that makes Reddit, reddit,” explained Huffman.
“This change will do that, helping surface what’s most relevant to you and quickly getting you to where you want to go—whether that's your favorite subreddit, a game you want to play, or a thread you're looking for.”
More logged-in users will also let Reddit deliver more relevant ads to each member, supporting the platform's revenue stream.
One of the bigger problems this change is meant to address is content scraping.
Reddit says most unauthorized data access happens through its logged-out pages, so limiting access will help on that front. For AI platforms and search engines that want access to the data, Reddit will continue to license it under commercial agreements.
For those concerned about privacy, Huffman said they will not require users to submit their real names or identification documents. To further strengthen privacy on the platform, Reddit will also re-release a read-only incognito mode in its app.
Users will also be able to opt out of personalized advertising, which will presumably disable some internal tracking and profiling.
Once attackers have valid credentials, only 37% of their actions are blocked
Overall prevention scores can hide what happens after initial access. Once attackers are using valid credentials, prevention drops sharply.
The Blue Report 2026 measures defenses technique by technique across 338 million simulations run in customer production environments.
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